Privacy policy.

Last Updated: 5 March 2025

Welcome to The Counter. We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website, www.thecounter.co.uk (the "Website").

1. Who We Are

The Counter ("we", "us", "our") operates this Website. We are registered in the United Kingdom and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

If you have any questions regarding this policy, you can contact us at:

  • Email: info@thecounterlondon.com

  • Address: 15 Kingly Street, Soho, W1B 5PS

2. Data We Collect

We may collect and process the following personal data:

2.1 Information You Provide to Us:

  • Name

  • Email address

  • Phone number

  • Payment details (processed securely via third-party payment processors)

  • Any information you provide via forms on our Website

2.2 Information We Collect Automatically:

  • IP address

  • Browser type and version

  • Device type and operating system

  • Pages you visit and the time spent on them

  • Cookies and tracking technologies (see our Cookies Policy below)

3. How We Use Your Data

We use your personal data for the following purposes:

  • To provide our services, including processing orders and payments

  • To respond to your queries and customer service requests

  • To personalise and improve your experience on our Website

  • To send you marketing communications (where consent has been given)

  • To detect and prevent fraudulent activities

  • To comply with legal obligations

4. Legal Basis for Processing Your Data

Under UK GDPR, we process your personal data under the following legal bases:

  • Contractual Necessity: When we need your information to fulfil our obligations under a contract with you.

  • Legitimate Interests: Where processing is necessary for our business interests (e.g., improving services) and not overridden by your rights.

  • Consent: When you provide explicit consent for specific processing activities (e.g., receiving marketing emails).

  • Legal Compliance: Where processing is required to comply with legal obligations.

5. How We Share Your Data

We do not sell your personal data. However, we may share your data with:

  • Service Providers: Such as payment processors, delivery services, and IT providers.

  • Legal Authorities: Where required by law or to protect our legal rights.

  • Business Transfers: If we sell or merge our business, your data may be transferred to new owners.

6. Data Retention

We retain your personal data only for as long as necessary for the purposes set out in this policy, including to comply with legal and tax obligations. When no longer required, your data will be securely deleted or anonymised.

7. Your Rights

Under UK GDPR, you have the following rights:

  • Access: Request a copy of the personal data we hold about you.

  • Correction: Request corrections to inaccurate or incomplete data.

  • Erasure: Request deletion of your personal data.

  • Restriction: Request restriction of processing under certain conditions.

  • Objection: Object to processing based on legitimate interests.

  • Data Portability: Request a transfer of your data to another service provider.

  • Withdraw Consent: Where processing is based on consent, you can withdraw it at any time.

To exercise any of these rights, contact us at [Insert Contact Email]. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data is being misused.

8. Cookies Policy

We use cookies to enhance your browsing experience. Cookies are small files stored on your device that help improve Website functionality and user experience. By using our Website, you consent to the use of cookies.

8.1 Types of Cookies We Use:

  • Essential Cookies: Required for basic website functionality.

  • Analytics Cookies: Help us understand how visitors interact with our Website.

  • Marketing Cookies: Used for personalised advertising.

You can manage cookie preferences via your browser settings.

9. Data Security

We implement appropriate security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.

10. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for their privacy policies or practices. We recommend reviewing their policies before providing any personal data.

11. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and we encourage you to review it periodically.

12. Contact Us

If you have any questions about this policy or your personal data, please contact us at:

  • Email: info@thecounterlondon.com

  • Address: 15 Kingly Street, Soho, W1B 5PS