Cookie Policy

Last Updated: 5th March 2025

This Cookie Policy explains how The Counter ("we", "us", "our") uses cookies and similar technologies on our website, www.thecounter.co.uk (the "Website"). By using our Website, you consent to our use of cookies in accordance with this policy.

1. What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They help improve your browsing experience, remember preferences, and enable website functionality. Cookies can be session cookies (which expire when you close your browser) or persistent cookies (which remain on your device until deleted).

2. Types of Cookies We Use

We use the following types of cookies on our Website:

2.1 Essential Cookies

These cookies are necessary for the Website to function properly. They enable basic features such as security, network management, and accessibility. Without these cookies, the Website may not perform as expected.

2.2 Analytics Cookies

These cookies help us understand how visitors interact with our Website by collecting information such as pages visited, time spent on the Website, and error messages encountered. This data is used to improve our Website’s performance and user experience. We use third-party analytics services such as Google Analytics, which may set their own cookies.

2.3 Functionality Cookies

These cookies remember your preferences and settings, such as language choices or login details, to provide a more personalised experience.

2.4 Marketing & Advertising Cookies

We use these cookies to deliver relevant advertisements and measure the effectiveness of our marketing campaigns. They may be set by third-party advertising platforms to track your browsing habits across different websites.

3. How We Use Cookies

We use cookies to:

  • Improve Website performance and security

  • Analyse visitor behaviour to enhance user experience

  • Remember your preferences and settings

  • Serve targeted advertisements where applicable

4. Managing Cookies

You can manage or disable cookies in the following ways:

4.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

  • Delete all cookies stored on your device

  • Block all cookies or specific types of cookies

  • Set preferences for certain websites

To manage cookies, refer to your browser’s help section:

  • Google Chrome: chrome://settings/cookies

  • Mozilla Firefox: about:preferences#privacy

  • Microsoft Edge: edge://settings/content/cookies

  • Safari: Preferences > Privacy

4.2 Opting Out of Analytics and Advertising Cookies

You can opt out of tracking from third-party services using the following links:

  • Google Analytics Opt-Out: https://tools.google.com/dlpage/gaoptout

  • Network Advertising Initiative: http://optout.networkadvertising.org/

  • Your Online Choices: http://www.youronlinechoices.com/uk/

Please note that disabling cookies may affect the functionality of our Website and some features may not work correctly.

5. Third-Party Cookies

Some cookies on our Website are set by third parties, such as social media platforms and advertising partners. These third parties may collect data about your browsing activity for their own purposes. We do not have control over these cookies and recommend reviewing the respective privacy and cookie policies of these third-party services.

6. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our use of cookies or legal requirements. Any updates will be posted on this page, and we encourage you to review this policy periodically.

7. Contact Us

If you have any questions about our use of cookies, please contact us at:

  • Email: info@thecounterlondon.com

  • Address: 15 Kingly Street, Soho, W1B 5PS